Chocolate Covered Jeep: Lick It And Win It...

It could have been worse; like those poor fellas that were sucking nipples off a Chevy in a Chinese contest a couple of weeks ago (click here). The Jeep event, which will take place on Thursday, Oct. 18, 2007, at the Wolstein Center in Cleveland, Ohio, will see seven contestants licking their way through one of seven chocolate-covered Jeep vehicles, representing each of the models in the brand’s line-up. The first two to lick their way through the layers of chocolate will be forwarded to a 2008 Jeep Liberty (Cherokee in Europe), filled with 25,000 pieces of wrapped candy. The first one to discover the keys hidden somewhere in-between the candy, will win the Liberty. -Press release after the jump

Press Release

Chocolate Lovers Compete for a Sweet Prize to Celebrate Sweetest Day

What: More than seven in 10 Americans, or 71 percent, believe anything is better when it’s covered in chocolate. To prove just how “sweet” our nation’s “sweet tooth” is, Jeep is challenging seven consumers to find the “sweet spot” on a chocolate-covered Jeep for the chance to win an all-new 2008 Jeep Liberty.

Jeep is inviting contestants to lick their way through one of seven chocolate-covered Jeep vehicles, representing each of the models in the brand’s lineup. The first two participants to lick their way through the layers of chocolate will make their way to the all-new 2008 Jeep Liberty, filled with more than 25,000 pieces of wrapped candy. Buried among all those tasty treats will be the keys to the grand prize -- a 2008 Jeep Liberty 4x4 with the industry-exclusive Sky Slider™ roof. The first person to find the keys will celebrate “Sweetest Day the Jeep Way” with their “sweet” new ride.

Who: Seven chocolate-covered contestants from Chicago, Cleveland, Detroit and Lexington, Ky.

When: Thursday, Oct. 18, 2007

• Event kicks off at 5:50 a.m. with a check presentation to Boys & Girls Club

Where: The Wolstein Center, 2000 Prospect Avenue E Cleveland, Ohio 44115

Details

Sweet Sights:

• Lick-ety Split – Seven contestants will literally lick through layers of chocolate that coat the grills of seven different chocolate-covered Jeep vehicles.
• Candy Chaos – Two consumers will race to the Jeep Liberty, open the doors and unleash more than 25,000 pieces of wrapped chocolate and candies, while searching for one set of car keys.
• The Sweetest Tooth – One contestant will savor the flavor when they find the keys and hop into the driver’s seat to claim his/her all-new Jeep Liberty

Other: This year, two of America’s favorite icons – Jeep and chocolate – are coming together to celebrate in an unusual way. Timed to coincide with Sweetest Day and the arrival of the 2008 Jeep Liberty in dealerships, seven lucky consumers will be selected to participate in the “Sweetest Day the Jeep Way” challenge for the chance to win an all-new Jeep Liberty