The participants were chauffeured driven in Volvos to a dealership and given eight minutes in the front seats of Volvo's range of models to meet their perfect match. After the speed dating event, the guests were taken to a bar in
"To the best of our knowledge this is a world-first. It gives us an opportunity to create a buzz around the brand by promoting our cars in an unconventional way," said Matt Braid, marketing director, Volvo Car
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