Toyota’s European Hybrid Sales Surpass 100,000 Units

As of July 31, 2007, Toyota Motor Europe’s (TME) cumulative European sales of Toyota and Lexus hybrid vehicles have topped the 100,000 mark. To be exact, since hybrids were first launched in Europe in 2000, a total of 101,235 vehicles have been sold to the European market. What’s impressive is the fact that more than 50% of Toyota’s cumulative European sales have been achieved in the past 13 months. From the overall sales since 2000, 73,000 hybrid vehicles were badged as Toyota Prius while 27,000 were Lexus. -Continued after the jump

“These results demonstrate a dramatic shift amongst European customers towards cleaner vehicles which offer greater fuel efficiency and a comfortable and powerful drive.” said Thierry Dombreval, Executive Vice-President of Toyota Motor Europe. “This milestone coincides with 10 years of hybrid leadership for Toyota and endorses our belief that hybrid is a mainstream technology for Europe.”