Toyota Prius Loosing Out In the "Green" Game To Conventional Cars - Or They Say

A new study conducted by researchers at Cardiff University and Clifford Thames finds that the Prius isn’t the greenest of them all. But how did they come to this conclusion? Well, Cardiff University and Clifford Thames researchers devised an environmental rating system for vehicles (ERV) which takes into account cars’ overall environmental footprint (including raw materials, production and end-of-life costs - based on their length, width and weight).

According to the study, in terms of high-volume "city" cars, the Citroen C1 and Toyota Aygo are among the best, with ERV scores exceeding that of the Toyota Prius hybrid. Someone might point out that the Prius is a C-segment vehicle so the comparison is unjust. True, but Richard Barber, Clifford Thames Strategy and Business Development director believes that conventional petrol and diesel cars will quickly outpace Toyota’s Prius on environmental friendliness. -Continued after the jump

"While the Prius is presently the best among vehicles its size, we are seeing advances in traditional powertrain technology that will help other vehicles close the gap or even leapfrog existing hybrid solutions", said Barber.

Even though I’m not much of a Prius fan, I’ll have to disagree with Mr. Barber for the simple reason that the Prius uses multiple propulsion systems to provide power. In other words, the Prius combines a gasoline engine and an electric motor. Therefore, all Toyota needs to do is add a more frugal and environmentally friendly gasoline engine, and it will furthermore increase the distance from its competitors

Links: Cardiff University & Clifford Thames

Acura, Saturn & Land Rover Dealerships Top Shopper Satisfaction Study

Acura dealerships received the highest ranking in a study conducted by Pied Piper that measures how well consumers are treated when shopping for a new vehicle. Following Acura were Land Rover, Saturn, Jaguar, Volkswagen and nineteen more brands that managed to be ranked at or above the indusrty average. On the… other side of the moon Pied Piper's study ranked 12 brands ranked below the industry average (in alphabetical order): Cadillac, Chevrolet, Chrysler, Ford, Isuzu, Jeep, Kia, Lincoln, Mazda, Mitsubishi, Scion and Suzuki. -Continued: Click “Read More…” below

According to Pied Piper, Acura dealers were ranked consistently among the top brands for most of the 50+ sales process aspects evaluated by the study, and ranked first for giving prospects compelling reasons to buy from their specific dealership. Other brands led the industry in different areas. Land Rover salespeople for example were most likely to provide a "walk-around" showcasing product features and benefits, and were also most likely to offer a brochure. Saturn salespeople were most likely to offer a test drive, and to provide compelling reasons to buy now. Jaguar salespeople were most likely to mention financing options. Lexus salespeople nearly always (98% of the time) asked for contact information while BMW salespeople were most likely to appear responsible for setting the sales price themselves.

Other interesting facts that we discovered in Pied Piper's dealership satisfaction study include: salespeople offered a test drive 89% of the time, asked for contact information 83% of the time, asked for the sale 75% of the time, offered a brochure 66% of the time and provided compelling reasons to buy from their specific dealership only 51% of the time.

Pied Piper's study was conducted between April 2007 and June 2007 using anonymous shopper evaluations at 1,592 dealerships located throughout the U.S., representing approximately one in fourteen of all U.S. light vehicle dealership locations.

Via: Pied Piper