As most of readers already know, the Suzuki Kizashi 3 Concept sports sedan made its worldwide debut at the New York Auto Show last week and we must say that it won our vote for its aggressive styling. According to Suzuki, the Kizashi 3 is a very close representation of the production model that is set to arrive in the market by 2010. Until then, we’ll have to be content with the image gallery from the NY Show floor and Suzuki’s official, animated video of the concept. –Video after the jump
Showing posts with label Suzuki Concepts. Show all posts
Showing posts with label Suzuki Concepts. Show all posts
Suzuki Kizashi 3 Concept Promo Video
As most of readers already know, the Suzuki Kizashi 3 Concept sports sedan made its worldwide debut at the New York Auto Show last week and we must say that it won our vote for its aggressive styling. According to Suzuki, the Kizashi 3 is a very close representation of the production model that is set to arrive in the market by 2010. Until then, we’ll have to be content with the image gallery from the NY Show floor and Suzuki’s official, animated video of the concept. –Video after the jump
Suzuki Kizashi 3 Live Pics: It Still Looks Good!
Revealed for the first time at the New York Auto Show, the third iteration of Suzuki’s Kizashi series is not only the better looking among the three concepts, but it’s also the one closest to the forthcoming production model that’ll follow in 2010. The live pictures from Suzuki’s NY Show booth give us a more realistic view of the Kizashi compared to the press photos we showed you earlier (see here). The concept features a 300 horsepower, 3.6-liter, naturally-aspirated V6 engine with power delivered through a six-speed automatic transmission, with paddle shifters, to all four wheels. –More images after the jump
Suzuki Kizashi 3 Concept: Striking Sport Sedan Previews Production Version!
Suzuki took the wraps off the third and final iteration of its Kizashi concept series at the New York Auto Show today. The Kizashi series began with the Kizashi 1 that made its debut at the 2007 Frankfurt Show, and the Kizashi 2 which was unveiled at the 2007 Tokyo Motor Show. The Kizashi 3 however is the closest-to-production variation of the Concept Kizashi series which, according to Suzuki, will arrive to North American dealers by 2010.We’re not ashamed to say that the Kizashi 3 is one of the sexiest sport sedans that we’ve seen lately and we hope that Suzuki won’t change a thing when it presents the road-going version. Measuring in at 4,650mm/183.1 inches in length, 1,900mm/74.8 inches in width, 1,450mm/57.1 inches in height and with a wheelbase length of 2,800mm/110.2 inches, the Kizashi is a tad smaller than a Mazda6 but slightly larger than a BMW 3 Series Sedan for example
The Concept is powered by a new, 300 Hp strong 3.6-liter DOHC V6 engine with plated cylinders. According to Suzuki, plated cylinders are a weight-and space-saving technology that was evolved from the lessons learned by the company’s motorcycle and WRC development teams. Power is transferred to all-wheels through a six-speed automatic transmission with paddle shifters. (Pics edited by Carscoop) – Image gallery and details after the jump
PRESS RELEASE
LIVE! FROM NEW YORK : SUZUKI DEBUTS CONCEPT KIZASHI 3
AT 2008 NEW YORK
- Suzuki “Way of Life!” brand spirit illustrated by world debut of athletic Concept Kizashi 3
- Suzuki broadcasts plan to produce global sport sedan based on Concept Kizashi 3 design
- Series premiere of complete Concept Kizashi family
NEW YORK (March 20, 2008) — Performing onstage at this year’s New York International Auto Show in front of a packed house, American Suzuki Motor Corp. hosts the world debut of its sleek and athletic Concept Kizashi 3, which completes the company’s star-studded cast of media-acclaimed Kizashi concepts. In addition to the North American reveals of Concept Kizashi and Concept Kizashi 2, the global introduction of Concept Kizashi 3 coincides with Suzuki’s announcement that it will produce a sport sedan derived from the Concept Kizashi 3 design.
The Concept Kizashi series was developed by Suzuki’s Advanced Design Group to reflect a dynamic athlete in motion, taking design cues from a strong, honed physique while displaying the performance, strength and style befitting a flagship vehicle. The design theme began with Concept Kizashi, which made its debut at the 2007 International Motor Show in Frankfurt, and the Concept Kizashi 2, unveiled at the 2007 Tokyo Motor Show, which further revealed Suzuki’s new design language.
“Kizashi means ‘prelude’ in Japanese, and that’s exactly what this design represents for Suzuki from both a business and a product standpoint,” said Mark Harano, president, American Suzuki Automotive Operations. “Concept Kizashi 3 illustrates our brand character and personifies our heritage, design strength and engineering prowess. With customers in 192 countries and regions, Suzuki is truly a global brand, and the coming model carries on our mission to build the image of our automotive products in
Known primarily as a maker of small vehicles, Suzuki intends for the production derivative of the Kizashi series to serve as the company’s flagship vehicle, strengthening its current product line of small cars, trucks and SUVs with a sporting, more accommodating sedan. The future production model will be built at Suzuki’s brand-new Sagara plant in
The Concept Kizashi Series
Evoking the physical superiority and dignity of a world-class athlete, the Concept Kizashi series was developed to create a substantial presence that redefines the traditional performance vehicle and moves the Suzuki brand upscale. The overall design theme suggests physical strength from intense daily training, with the strong will, commitment and presence of a champion.
Each of the Concept Kizashi vehicles strikes a balance between driver comfort and sportiness, with roomy cabins melded to lean, dynamic exteriors. The hood and body style of all three Concept Kizashis hint at abundant engine power and wind-splitting aerodynamics, while the long wheelbase, aggressive wheel/tire combinations and abbreviated overhangs communicate a performance-oriented, energetic image. A powerful-looking body profile is incorporated throughout the series to convey underlying strength, with large wheels and a wide tread expressing a capacity for superior performance. Beyond its exterior architecture, the Concept Kizashi series constitutes a four-wheeled continuation of Suzuki’s exciting, performance-oriented motorcycle heritage, represented best by its dynamic, world-renowned line of GSX-R sportbikes. Those bikes, some two decades after their introduction, continue to dominate the sportbike segment and have achieved iconic status.
Concept Kizashi
Concept Kizashi made its world debut at the 2007 International Motor Show in
Concept Kizashi 2
Debuted at the 2007 Tokyo Motor Show, the Concept Kizashi 2 crossover sport wagon aims at drivers with dynamic lifestyles and can accommodate a wide range of activities. Continuing the series’ athletic theme, Concept Kizashi 2 reflects the body of a triathlete, with the five-door vehicle’s all-road capability enhanced by its raised height and all-wheel-drive configuration. In addition to the sport crossover’s versatility, its 3.6 liter V6 engine and six-speed automatic transmission promise a rewarding and engaging driving experience for daily drivers and enthusiasts alike.
Concept Kizashi 3
The closest-to-production variation of the Concept Kizashi series, Concept Kizashi 3 embodies Suzuki’s interpretation of the sport sedan segment in the North American market. The Kizashi’s “super sport” identity, a core component of the Suzuki brand DNA, is tempered by the vehicle’s overall mission to provide strong, refined urban performance.
As with Concept Kizashi and Concept Kizashi 2, the front end of the Concept Kizashi 3 expresses strength and style, with sharply fashioned headlights that emphasize the sensation of forward motion. The vehicle’s exquisitely engineered body reflects Suzuki’s distinctive combination of capability and refinement, with power flowing from a 3.6-liter DOHC V6 engine with plated cylinders — a weight-and space-saving technology that evolved from the lessons learned by Suzuki’s motorcycle and WRC development teams. The body’s monochrome finish, Kizashi Silver, gives the vehicle a sense of composure and depth of character, with metallic paint sparkling to emphasize the dynamism of the body’s cross-section.
Concept Kizashi 3 Specifications
| Powertrain layout | Front engine, four-wheel drive with Advanced i-AWD system |
| Seating capacity (persons) | Five |
| Tires | 255/30ZR21 9.5J |
| Wheels | 21-inch, nine-spoke, aluminum |
| Engine | 3,564cm3 V6, DOHC, 24-valve |
| Transmission | Six-speed automatic (with paddle shifters) |
| Maximum power | 300 hp |
| Overall length | 4,650mm/183.1 in. |
| Overall width | 1,900mm/74.8 in. |
| Overall height | 1,450mm/57.1 in. |
| Wheelbase | 2,800mm/110.2 in. |
| Minimum ground clearance | 120mm |
New York Show: Suzuki Kizashi 3 Concept
The Japanese carmaker confirmed earlier reports (see here) today about the unveiling of a third iteration of the Kizashi Concept series at the upcoming New York International Show later this month. According to Suzuki, the Kizashi 3 not only represents the completion of the concept series but most importantly, it will provide us with a closer-to-production vision of a future sport sedan offering from the Japanese carmaker. Also on stand in Via: Autoblog.com , Source: Suzuki
SEMA 2007: Suzuki SXForce Sportbike-Inspired Concept
Suzuki will showcase the SXForce concept at the 2007 Specialty Equipment Market Association (SEMA). If you haven’t noticed, the SXForce is based on the 2008 four-door SX4 Sport and it’s themed after the Japanese company’s motorbike line. Designed and built by Road Race Motorsports, the fully drivable SXForce is equipped with a 250 Hp 2.0-liter, turbocharged engine mated to a five-speed manual gearbox.The heavily modified SX4 Sedan based concept features various accessories inspired from the world of two-wheels like the sportbike-style side rearview mirrors and dual exhaust, suede and leather seats and interior appointments, mimicking sportbike leathers and motorcycle instrument cluster and controls. Along with the concept, Suzuki will also show the rally-bred SX4 WRC and Grand Vitara Dune along with an array of pre-production performance-enhancing parts and interior and exterior accessories for the SX4 Crossover. -Details after the jump
PRESS RELEASE - SUZUKI AUTO SHINES ON THE STRIP DURING 2007 SEMA SHOW
- Suzuki debuts sportbike-inspired SXForce based on all-new 2008 SX4 Sport
- SX4 WRC and Grand Vitara Dune appeal to off-road enthusiasts
- Five-door SX4 Crossover flaunts concept- and production-based accessory line
LAS VEGAS · October 29, 2007 — American Suzuki Motor Corp. showcases four spirited and dynamic vehicles at the 2007 Specialty Equipment Market Association (SEMA) trade show, including its never-before-seen, sportbike-inspired SXForce LIVE vehicle based on the all-new 2008 four-door SX4 Sport. A vehicle designed for four-wheel and two-wheel tuner enthusiasts, SXForce communicates Suzuki's "Way of Life" brand philosophy as a company that builds fun-to-operate vehicles, from its widely recognized and high-performance motorcycles to its exciting and versatile cars and SUVs.
To further demonstrate the company's bold and adventurous DNA, Suzuki displays its SX4 WRC car and rugged Grand Vitara Dune LIVE vehicle – two Suzuki machines designed for ultimate off-road performance. In addition, Suzuki offers aftermarket enthusiasts a sneak preview of a number of performance-based concept accessories — specifically developed for this year's show — and an array of style-enhancing Genuine Suzuki Accessories for its 2008 five-door SX4 Crossover.
"Suzuki always looks forward to SEMA because of its upbeat and somewhat irreverent energy," said Gene Brown, vice president of marketing and PR, American Suzuki Automotive Operations. "The overall enthusiasm for cars and for life that underlies the entire event meshes perfectly with our brand philosophy and parallels the passion infused into the concepts we have on display this year and the vehicles currently in our showrooms."
SXForce
With the arrival of the 2008 SX4 Sport, Suzuki expands its highly popular and media-acclaimed Suzuki LIVE Series (LIFESTYLE VEHICLES) – a line of brand-dedicated concept vehicles specially designed for life enthusiasts, adventurers and thrill-seekers.
Reinforcing the link between the company's rich motorcycle heritage and versatile line of fun-to-drive automobiles, Suzuki introduces the SXForce, a sportbike-inspired concept based on the on the all-new 2008 SX4 Sport. Designed and built by Road Race Motorsports of Santa Fe Springs, Calif., the SXForce boasts a powerful 250-horsepower, 2.0-liter, turbocharged engine matched to a five-speed manual transmission.
The exterior shell of the SX4 Sport has been modified to be eye-catching to both four-wheel and two-wheel enthusiasts. It features a striking blend of carbon fiber, Flash Pearl White and Orange Metallic paint and showcases a number of performance-based automotive parts and stunning motorcycle accents, including sportbike-style side rearview mirrors and dual exhaust, also found on the championship-winning GSX-R1000.
While the SXForce is sure to be a showstopper on display, it was designed to look even better on the road. The fully drivable, track-tested SX4 Sport concept receives several performance enhancements, including a fully tuned performance suspension system, F1-style outlet gills to help underhood air flow, tailored rear bodywork with carbon fiber diffuser, Carbontrix rear wing, Tein coilover suspension height and damper setup, and reinforced structure to further enhance rigidity for optimal handling. The SXForce is outfitted with 18-inch Enkei racing wheels and a staggered high-performance Toyo T1-R tire package - 225/45-18 in the front and 235/40-18 in the rear. It also is equipped with Rotora six-piston calipers with two-piece 355mm rotors for sportbike stopping power.
The motorcycle theme continues inside the SXForce, beginning with suede and leather seats and interior appointments, mimicking sportbike leathers. Other interior enhancements include motorcycle instrument cluster and controls, roof air intake for optimal breathing and a revised track-themed interior, featuring carbon fiber components and accents. Engine vitals are monitored via a Zeitronix ZT-2 wideband data logger. All vital engine parameters are logged on a laptop and viewed on the ZT-2 gauge mounted on the Hayabusa handlebars. The SXForce is equipped with an integrated Garmin navigation system, and its rear seats have been removed and replaced by a high-output Rockford-Fosgate audio system.
SX4 WRC
With its sports-minded heritage, coupled with a passion to excel in the world's most competitive venues, Suzuki Auto drives toward another motorsports challenge with its entry in the World Rally Championship (WRC).
Derived from the five-door SX4 Crossover, a prototype model of the SX4 WRC was first unveiled at the Geneva Motor Show in February 2006. Developed as a driver-friendly World Rally Car offering high controllability under a wide range of rally conditions, this creation by Suzuki Sport, Suzuki's motorsports division, has involved an extensive testing program on many different types of surfaces. As a supplement to the testing, Suzuki Sport chose two events in 2007, the Rallye de France and the Wales Rally GB, to closely represent the majority of surface types. The Rallye de France is known as one of the most challenging tarmac events, and the Wales Rally GB, held later in the year, is well regarded for similar reasons.
The SX4 WRC boasts a 2.0-liter turbocharged J20 engine with full-time 4WD drivetrain and a five-speed sequential gearbox. The vehicle's 1,997 cc engine delivers 320 brake horsepower between 4,000 and 4,500 rpm, along with a maximum torque of 590 N-m (435 lb.-ft.) at 3,500 rpm.
The SX4 WRC's powertrain features a carbon three-disc clutch, electronically controlled center differential and mechanical front and rear differentials. Its well-balanced chassis and rigid structure allow the front and rear MacPherson struts with coil springs work to their full potential, and its Reiger shocks deliver dynamic, responsive handling. For tarmac, the vehicle is fitted with 20/65-18 tires fitted on 8X18-inch wheels. On gravel, 17/65-15 rubber is mounted to 7X15-inch wheels.
The SX4 WRC sits on a wheelbase of 2,500mm, stands 1,450mm high and weighs 1,230 kg (the minimum authorized). All specs reflect those of the final-phase development-test vehicle and are not necessarily indicative of the 2008 entry. As noted by Nobuhiro Tajima, vice president of Suzuki Sport, the endeavor is still in the early stages of development, including the engine, transmission and suspension.
The WRC effort builds on Suzuki's outstanding success in the JWRC, where the Swift Super 1600 has enjoyed an excellent record, creating even more excitement and anticipation in 2008.
Grand Vitara Dune
First introduced at the 2005 SEMA Show, the Grand Vitara Dune is designed for off-road enthusiasts who demand off-road capabilities. Well-equipped with 11.5 inches of minimum ground clearance and a towing capacity of 3,000 lbs., the Dune provides enough muscle to add a huge dose of exhilaration to any weekend. This Grand Vitara concept also features off-road skid plates, fender flares, wear-reducing cladding and running boards, all dressed in lightning yellow paint to match the color scheme of Suzuki ATVs. Roomy on the inside, the five-passenger Dune features a rear off-road gear storage and "mobile garage" work station, ideal for last-minute adjustments. The Dune also is equipped with a built-in GPS and navigation system.
SX4 Crossover Accessories
To complement Suzuki's versatile, stylish product line, the company offers an array of Genuine Suzuki Accessories - a line of style-enhancing trim packages and accessories designed to personalize Suzuki cars and SUVs sold in the United States. Suzuki showcases a number of pre-production performance-enhancing parts and interior and exterior accessories for the sporty SX4 Crossover.
Concept Accessories:
- Cat back Exhaust – Features stainless steel design, improves horsepower and offers deep performance tone that remains 50 state "sound level legal."
- Cold Air Intake – Intake system improves horsepower and offers performance pitch.
- Sport Suspension – Lowers ride height (approx. 1.5 inches) for a firmer ride.
- Alloy Wheels – Custom-designed 17-inch aluminum alloy wheels, available in a chrome finish or machined surface with black paint. Includes chrome lug nuts and Suzuki center cap.
Genuine Suzuki Accessories:
- Rear Spoiler – Rally-inspired rear deck spoiler is molded in sturdy, lightweight polyurethane and is available color-matched to the SX4 Crossover.
- Hood Mask – Custom-fit hood mask made of durable vinyl and soft fleece backing helps protect the front of the SX4 Crossover from damage caused by minor road debris.
- Silver Finish Front Grille – Front grille replaces original black version and matches the lower bumper trim on the SX4 Crossover.
- Carbon Fiber Dash Trim (Red) – Dash trim accents made of real carbon-fiber weave material with an exterior-grade urethane topcoat and screened SX4 logo are available in three different colors to coordinate or contrast with the interior of the SX4 Crossover. Trim fits both automatic and manual transmission models.
- Carbon Fiber Door Sill Trim (Red) – Door sill accents made of real carbon-fiber weave material with an exterior-grade urethane topcoat and screened SX4 logo are available in three different carbon-fiber weave colors or a brushed aluminum finish to coordinate or contrast with the interior of the SX4 Crossover.
- Billet Sport Pedals – Sport pedal set, including dead pedal, is made of lightweight aluminum and non-slip rubber inserts, offering a highly polished look with engraved Suzuki logo.
- Billet Battery Tie Down & Billet Oil Cap (Sold as a package) – Highly polished aluminum battery tie down and oil filler cap with engraved Suzuki logo to dress up your engine bay.
- Blueconnect®, Bluetooth Phone System – Speaker- and microphone-integrated communication system that offers wireless interaction with any bluetooth-compatible cell phone, allowing dialing and hands-free communication with the touch of a button. Installation required (for non-sunroof models only).
- Rear Bumper Protector – Adhesive-backed applique to help protect from minor nicks and scratches.
Suzuki Kizashi 2 Crossover Concept - 2007 Tokyo Preview
Apart from the weird looking X-Head, Suzuki will also introduce a follow up to the striking Kizashi Concept Sedan (click here) previewed at the Frankfurt Show in September at next month’s Tokyo Show. The Kizashi 2 is basically a crossover version of the original concept that takes advantage of AWD system. Differences include the higher ground-clearance and the body cladding which to be frank, doesn’t do justice to the Kizashi. Moreover, instead of using the frugal 2.0-liter diesel engine like the original concept, Suzuki equipped the crossover with a 3.6-liter V6-engine, mated to a 6-speed automatic gearbox. -Image gallery and press release after the jump
Suzuki Kizashi 2 Concept
The stirring impression the top athlete having and, it adopted the expectation which becomes unknown overflows from inside as design expression the crossover sport wagon. You propose to the user of the wide layer where with the wide field such as the leisure from business, life is enjoyed actively. As for design two keywords, “dignity” and the “stirring impression” adopting the emotional silhouette which raises the satisfaction which uplift impression is owned to running for the axis. As for the 3.6LV type 6 cylinder engine of the sea bass maximum aerodynamic volume displacement not only strong acceleration feeling with the combination with 6 speeds AT, and at high speed regarding cruising, actualizing the running which exceeds class. In addition, you are inserting also the hybrid engine and the like which considers in environment in range of vision.
Suzuki Crosscage & Biplane Concepts - 2007 Tokyo Preview
We’re quite fine thank you, meaning we haven’t mixed our socks with our underwear -yet... The Tokyo Show isn’t only about cars; it also hosts motorcycle and commercial vehicle premiers. Suzuki on its behalf will show off two motorcycle concepts, the Crosscage and the Biplane. We found a Japanese teaser press release on both concepts but it didn’t make much sense so we can only tell you that the Crosscage uses fuel-cells while the Biplane, which incorporates a V4 engine, draws its inspiration from airplanes. -Continued after the jump Translated Press Release
It is the fuel cell car which can do optimum power control by combining the air cooled fuel cell system and the advanced accumulator of simple small size light weight. Starting which fuel economy efficiency is fast low, the intelligent energy corporation of feature (
The request that was included, you feel the enjoyment of the motorcycle in many people, would like to have having interest in the motorcycle " “the design proposition model which designates the joy of running by the motorcycle” as shape” is. You propose in order to have representing the common feeling which is felt from the vehicle where “, it designates the kind of image which is riding the airplane” as keyword, calls the motorcycle and the airplane and is different completely. Although it is the machine, the bosom which makes tenderness feel it forced and “the biplane” (bi- the plainness) designated modelling as design motif, it expressed the open impression of not being covered in the canopy. The engine has designed V type 4-cylinder engine in vertical ranging.
Suzuki X-Head Concept - 2007 Tokyo Show Preview
The X-Head is one of Suzuki’s many offerings at the forthcoming 2007 Tokyo Motor Show in late October. According to the Japanese carmaker, X-Head is a new type of lifestyle utility vehicle that incorporates the DNA of the Jimny and Grand Vitara. Huh? Looks more like a Jap version of the Mercedes-Benz Unimog if you ask us, but whatev; it’s not as if you’ll ever see one of these going to production. -Translated press release after the jumpTranslated Press Release
“X-HEAD” is " the cross utility vehicle " of the new genre which brings the various values which until recently are not. It has high running the whole distance characteristic, the “gym knee”, “the escudo”, it has high loading characteristic, DNA “of [kiyarii]” was succeeded, functional hopefulness was had. The naming, “X-HEAD” adjusting to the life style and sense of value of the person who rides, has meant the possibility this car which corresponds to various uses becoming unknown. Being possible to combine the carrier unit which is adjusted to life style 2 adults sleeps and can stay " the camper " and in the town coolly to ride it handles, " fashion " and so on, the person who rides " you play and stimulate heart and curiosity ". In addition, supposed the rescue rescue in various road circumstances " rescue " and so on, it is possible to answer also social mission, being tough, you propose the pleasant car.
Via: Le Blog Auto , Source: Suzuki
Frankfurt Review: Suzuki Kizashi Concept
I can’t believe that I’m saying this for the second time today and God knows how many times during my stay at the Frankfurt Show, but here’s another Japanese car that definitely gets my vote for its unique and dare to say, attractive styling. And mind you, this is no simple exercise. See, Suzuki plans to enter the D-Segment (Ford Mondeo, Mazda6, Honda Accord, BMW 3-Series etc) in the very near future, and the AWD Kizashi that’s powered by a 2.0L turbo-diesel engine, contains the core values of the production model -sporty to drive, exciting to look at and at the same time, affordable. But will the production model actually look like the concept? That remains to be seen, but we certainly hope so. -Press release and high-res images after the jump
Suzuki Concept Kizashi, the World Premiere
The Third Phase of Suzuki's World Strategy
With the Swift, Suzuki began the first phase of its world strategy and gave undiluted form to the attribute that was the theme of the first phase: sportiness.
The Swift won awards around the world by virtue of its superior dynamics and design. Suzuki subsequently pursued sportiness in the Grand Vitara and SX4, and both cars enjoy enormous success.
The Splash is making its world debut at the 2007
The D-segment initiative which is now being revealed represents the beginning of the third phase of the world strategy. The main objective of this phase is status. The brand has developed to such an extent that it's able to communicate status, and Suzuki has overcome the great challenge of making cars that give their owners a feeling of status.
1. Why is Suzuki Entering the D-Segment?
Suzuki has made a name for itself in the compact car and sport utility vehicle segments. Its customers spread in 168 countries and regions around the world. The annual sales have shown steady growth, rising from about 1,654 thousand units in fiscal 1997 to an estimated 2,405 thousand units in fiscal 2007.
Under the mid-term five-year plan, Suzuki is targeting sales of 3 million units in fiscal 2009 (the last year of the plan). The Japanese carmaker achieved consolidated sales of 3 trillion yen in fiscal 2007, meaning that the company is close to a mid-ranking position in the worldwide motor industry.
But despite the progress, Suzuki has not been able to accommodate many of the customers who have expressed a desire to stay with the automaker when purchasing subsequent, larger cars. Suzuki has entirely owed its customers for the growth since its founding in 1909. The carmaker feels obliged to respond to increasing expectations and is convinced that it's essential to offer a wider product range in order to accommodate customers' diverse lifestyles. Consequently, Suzuki has decided to expand its lineup to cover all segments from A to D in the next few years. Suzuki's first-ever D-segment car will stand at the top of the range.
Another major factor behind the D-segment entry is to more fully exploit the high level of Suzuki's technological competence and thus enhance its brand image.
2. Suzuki's D-Segment Entry
Suzuki realises that there's no point in entering the D-segment unless it can offer new value that can't be given by any of the existing brands.
Suzuki paid close attention to the fact that the D-segment is broadly divided into two parts. In one part, there are family-oriented cars that are relatively large and reflect an emphasis on cabin roominess. In the other part, there are “entry luxury” cars that reflect an emphasis on performance, are relatively compact, and offer relatively high levels of quality and prestige. The new value that Suzuki intends to provide will not belong to either group.
Suzuki's “Way of Life!” brand slogan is based on five elements: “straightforward”, “value”, “sporty”, “spirit”, and “excitement”. The words “straightforward” and “value” reflect Suzuki's ability to offer products that are sensible and worthwhile. The words “sporty” and “spirit” reflect the emotional appeal of its products. And the word “excitement” expresses the core factor that Suzuki delivers to customers through all products. Among these factors, “value” (in other words, a level of customer satisfaction higher than the expected from products' prices), is an inherent virtue of Suzuki cars.
It might be argued that all existing D-segment cars whose affordability is a selling point are chosen by customers because they offer a good balance of pricing on one hand and the rational factors of equipment, driving performance, and cabin roominess on the other. But the Suzuki D-segment car will be different.
With the D-segment entry, Suzuki is targeting emotional appeal as a way to deliver a level of customer satisfaction far higher than what might be expected from the car's price point. In other words, Suzuki is the first carmaker to target an uncompromised combination of affordability and emotional appeal in the D-segment.
For sportiness, the car's dimensions need to reflect a priority on performance. So while ensuring the cabin roominess that is essential in the D-segment, the car is as lean as possible. And with regard to design, Suzuki has thoroughly studied the nature of sporty, exciting styling in the D-segment and has concluded that the design of the new car should have two themes: grace and dynamism.
Since the overall theme of the third phase of Suzuki's world strategy is status, the expressions of dynamism should not be brash expressions of power. Rather, they aim for styling that's rich in character and conveys a passionate spirit.
The sportiness that Suzuki wants to deliver in the D-segment will perhaps be most directly expressed by the car's dynamics. The kind of dynamics creates a sense of refinement. Suzuki's engineers are striving to devise ways to maximize the quality of the dynamics not only in performance but also in terms of motion that stirs people's emotions. This effort is vital because the kind of sportiness is measured not in terms of times and performance figures but in terms of how it makes people feel. Suzuki has already given form to this thinking in the Swift Sport. Now, they plan to carry it forward and further develop it for the D-segment.
3. The Engineering Approach Supporting Suzuki's New Initiative
In order to achieve its goals, Suzuki is taking a typically Suzuki-like technological approach. The methodology is to combine and apply proven technologies, thoroughly refining them in user-centred ways rather than pursuing features using spectacular new techniques.
This approach is actually one of the greatest benefits Suzuki has gained from its company's motorcycle business (Suzuki is one of only a handful of companies that produce both cars and motorcycles). With a motorcycle – where the man-machine interface is even more crucial than it is with a car – establishing the dynamics based on data alone is impossible. Rather, it's essential to conduct numerous road tests, verifying and interpreting each and every comment from testers and feeding the results back into the design. This method may appear outdated in an industry where virtual-reality technology has become mainstream. Since Suzuki's engineers worked on the Swift, they have been convinced that it's the best way to dramatically heighten the dynamic performance of Suzuki's cars and stir the emotions of users. These factors are behind our focus on delivering a D-segment car that's spirited.
At the same time, Suzuki is conscious of the great demand for environmental compatibility in the D-segment. The main response to this demand is the development of a hybrid car. Its goal is to use a hybrid arrangement (an internal combustion engine provides the main propulsion, and an electric motor provides assistance whenever extra power is needed) to achieve environmental compatibility without sacrificing an emotionally appealing engine feel.
Suzuki is planning to use all-wheel drive (AWD; a technology that Suzuki has refined over many years) to further heighten the car's refined dynamics. For an even better combination of environmental compatibility and dynamic performance, the AWD development targets include the lowest CO2 emissions of any D-segment AWD passenger car.
4. Suzuki D-Segment Preview: The Concept Kizashi
Suzuki unveils the progress of the new project, a concept car called the Concept Kizashi, at the 2007 IAA Frankfurt show.
Kizashi is a Japanese word meaning “prelude” or “foretaste”. The name symbolizes the change within Suzuki.
The Concept Kizashi represents Suzuki's passion for challenges (this is a major aspect of Suzuki's corporate culture), its future direction, and the competitive strengths that are unique to Suzuki.
To fulfill this mission, the design theme for the Concept Kizashi is “a dynamic athlete in motion”. This is because its D-segment ideals are summed up by the attributes of a great athlete: dedication to sporting challenges, physical strength that comes from hard daily training, a honed physique with no superfluous weight, and the presence and dignity of a champion.
Suzuki made a particular effort to express the car's credentials as a highway athlete:
1. Overwhelming presence that breaks the D-segment mould
The body brings to mind the lean, muscular physique of a top-class athlete, and a strongly protrusive front end communicates a dignified character.
2. An energetic look that immediately gives an idea of the car's dynamic performance
Large wheels and wide treads express a capacity for high performance. The bonnet shape hints at abundant engine power. And the body hints at aerodynamics that enable the car to punch through the air while firmly gripping the road.
3. A sense of character and status befitting Suzuki's flagship car
The detailing of individual parts gives a sense of exquisiteness and quality.
The Concept Kizashi is a clear sign of the great things to come from Suzuki as the D-segment initiative continues to take shape.
- Overall length mm-:-4,650
- Overall width mm-:-1,950
- Overall height mm-:-1,400
- Wheelbase mm-:-2,850
- Engine-:-Newly developed 2.0L 4-valve turbo diesel
- Transmission-:-Sequential 6-speed
- Drive System-:-Advanced i-AWD
- Tyres-:-255/30R21
- Wheels-:-21-inch, nine-spoke, aluminum-alloy
Suzuki Kizashi: Frankfurt Concept Previews Mid-Size Sedan
Along with the world premiere of the Splash city car (see here), Suzuki will also unveil a medium size sedan weirdly named Kizashi. According to the Japanese carmaker, the concept previews a production model which will broaden Suzuki’s passenger car line-up in the near future. -Suzuki’s full Frankfurt Show press release after the jumpSuzuki at the 2007 Frankfurt Motor Show
Two world premiers and the announcement of the WRC driver line-up
- World Premiere of Suzuki Splash
- World Premiere of Concept Kizashi
- SX4 WRC (World Rally Championship) car for 2007 and its drivers
- Press Conference on 11th September, 2007 at 14:00h in Hall 3.1, Stand A07
Suzuki will be unveiling a number of exciting world premiers at September’s Frankfurt Motor Show which runs from 13th-23rd September.
The first is the all-new compact car, the Splash, the company’s fourth all-new, world strategic model within three years. Like the Swift, Grand Vitara and SX4, Splash incorporates strong European design and styling themes which continue to lead Suzuki’s worldwide new product development strategy.
A further highpoint at the Show is the debut of the Kizashi concept car, an all-new proposal for Suzuki’s first contender in the D-segment and a significant step for the world’s twelfth largest automobile producer as it moves from a manufacturer specialising in compact cars and four-wheel drives to one offering a much broader product portfolio.
There is also likely to be considerable interest in the World Rally Championship version of the SX4, which will make an appearance in Frankfurt before facing its first competitive test in mid October at the Rallye de France in Corsica. And alongside the rest of Suzuki’s current best selling models on the stand will be some leading edge products from Suzuki’s motorcycle and marine ranges.
Suzuki Splash: the fresh, stylish family car
The first phase of Suzuki’s new world strategy focused on sporting performance, leading Swift, Grand Vitara and SX4 to success. Splash is now the first new product of the second product development phase. This all-new compact primarily targets families enjoying an active lifestyle through fresh design, exuberant and cheerful spirit and driving fun.
The all-Suzuki designed, all-new car is 3.7 metres long and 1.7 metres wide. It becomes available in spring 2008 with three engine choices: a 1.0 litre-three cylinder petrol (48 kW/65 PS), a 1.2 litre-four cylinder petrol (63 kW/86 PS) and a 1.3 litre DDiS turbo diesel (55 kW/75 PS) with an optional diesel particulate filter.
CO2 emissions for the Euro 4-compliant vehicles with five speed manual transmission range from 120 to 140 g/km. For safety the Splash is equipped with standard features such as anti-lock braking (ABS) and electronic brake-force distribution (EBD). An electronic stability program (ESP®)* and six airbags (dual front airbags, dual seat-side airbags, dual curtain airbags) will be specified for certain models. * ESP is a registered trademark of DaimlerChrysler AG.
Concept Kizashi: breakthrough into the medium segment
Concept Kizashi – a Japanese word meaning prelude or foretaste – will be making its world debut at the Show. Full of energy, flexible and emotionally appealing, it represents the first example of the third phase in Suzuki’s new world strategy which will have status as its major theme. With this mid-range model the Japanese automobile producer will complete its ‘upward breakthrough’ enabling it to offer a much wider choice of product in the market.
Suzuki motor sport: SX4 WRC 2007 drivers at the Show
At the Show the much anticipated driver line-up for the SX4 WRC team will be present and on 12th October, 2007 the WRC version of the urban crossover joins the Rallye de France in Corsica where it will take part in its first competitive run.
The final test for 2007 follows at Wales Rally GB [30 Nov-2 Dec], before Suzuki enters its first full WRC season in January, 2008. The WRC car on the stand is likely to be of great interest to more than just the technologically aware members of the motoring and motor sport public and for Suzuki, its entrance into the WRC will be one of the most important marketing and sales initiatives over the next few years.
The Suzuki Way of Life extended to motorcycles and marine products
Suzuki’s Way of Life promotional strategyis being extended to all divisions at Suzuki and exhibits from the Motorcycle and Marine divisions include the new B-King as well as the 4-stroke outboard motor DF 300.
Detailed information about Suzuki models and activities will be available at the Press Conference on 11th September, 2007 at 14:00h, Hall 3.1, Stand A07
About Suzuki
SUZUKI Motor Corporation, with its headquarters in Hamamatsu, Japan is the leading international manufacturer of compact cars and – currently – the world’s twelfth largest automobile manufacturer.
The Company employs some 45,510 people and is represented in over 192 countries. Its net sales have grown successively for eight consecutive years. In its last financial year [to 31st March, 2007] turnover reached about 19.4 billion euro [3,163 billion yen] an increase of 15.2 percent over the previous year. In that year worldwide sales included, among many other products, 2.22 million automobiles and 3.06 million motorcycles. Suzuki has 35 main production facilities in 23 countries.
With its Way of Life promotional strategySuzuki stands for brand values that include excitement, a straightforward approach to its business, value-for-money, sporting performance and spirit. These values manifest themselves into innovation, best-fit products for its customers, an impressive motor sport history, a number of ambitious and successful rally engagements and convincing core competence – among others – in the areas of off-road and four-wheel drive, based on almost 100 years’ experience.
